CPG and ECS Logo Redesign

Client: AAo-hns | Designer: Miguel Ventura | Art Direction: Jackie Cole

Clinical Practice Guideline (CPG) and Expert Consensus Statement (ECS) logos, statements that offer recommendations intended to optimize patient care, were originally created as graphics that evolved into logos. A redesign was needed to align them with the other Research and Quality and AAO-HNSF’s branding. The rebrand focused on a modern look to reflect the statements’ constant developments, keeping the two logos related to show their connection, and expanding on the brand elements previously used.